San Francisco, fondly nicknamed San Pancho, is a small traditional beach town (pueblo) located on Mexico’s Pacific coast, just 48 km (30 miles) north of Puerto Vallarta. 

It has a population of appoximately 1,000 people, many of whom are business owners, maids, farmers and fishermen who bring in red snapper (huachinango), mahi mahi (dorado), oysters, and lobsters daily. The surrounding jungle is home to parrotlets, magpie jays, iguanas, armadillos, and jaguar. And if you gaze into the ocean long enough, you’re bound to see whales, dolphins, and even manta rays.

The beach is only three blocks from Hotel Cielo Rojo. It’s great for swimming and boogie boarding, and it’s a very popular spot for surfers, both local and international. Take a leisurely stroll in the sand and enjoy the serene beauty and fresh ocean air. San Pancho offers some of the most beautiful and dramatic sunsets, hence the name of the hotel (well, one reason): Cielo Rojo, which means “red sky.” There are many other beaches (playas) nearby to discover up and down the coast.

San Pancho is a mix of old and new, and the natural beauty and slow pace truly makes it the perfect retreat for peace, relaxation and new discoveries.


Activity seekers will find plenty to keep them busy, including:

Surfing/SUP Lessons (view local surf forecast)
Whale Watching
Hiking/Jungle or Beach Walks
Birding with Birding San Pancho
Turtle Release
Day Trip to Isla Mariettas
Tours to Puerto Vallarta, Guadalajara or Tequila
Golfing at Las Huertas Golf Club
Horseback Riding
Polo Games at La Patrona Polo & Equestrian Club
Yoga Classes
Dance Classes
Art Classes at Entre Amigos Community & Educational Center

Shopping: San Pancho hosts a weekly Tianguis (farmers and crafts market) from November–May, and has many delightful shops filled with traditional and artisanal crafts, clothing and art.

Our staff will be happy to arrange private or group tours or any of the activities listed.