In the heart of cobblestoned San Pancho and a short walk from the beautiful beach lies the distinctive Hotel Cielo Rojo. Our renowned small, boutique hotel provides stylish accommodations with eclectic decor and original artwork, an award-winning bistro of exquisite organic cuisine, and personalized attention to all your needs.


Hotel Cielo Rojo strives to provide our guests with the finest local, organic and sustainable experience — from organic cotton sheets and locally made artisanal soaps, to award-winning olive oil, teas, tequila, organic produce and coffee. All of the excellent products we have selected are produced here in Mexico.

Bistro Organico, our garden restaurant, offers a delicious “farm to table” dining experience. Utilizing locally grown, organic, seasonal, sustainable produce sourced from regional farmers, our chef creates vibrant dishes that celebrate the region. The hotel’s evolving selection of local wines, 90% of which are from Mexico, are sourced by our sister company, Sayulita Wine Shop.

Our hotel service, products, organic bistro and wine shop reflect our owners’ attention to detail and eco-conscious ideals.

We want our guests to immerse themselves in a truly authentic cultural experience, and San Pancho is a perfect setting with its beautiful beach, friendly people, small shops and restaurants, a popular art and community center, and an abundance of activities; including local farmers markets, surfing, birding and a newly remodeled polo field. There’s truly something for everyone.

We take pride in our community and the people who live here. We are excited to share this amazing place with you.


In 2005, Gisela Marin was driving down the coast of Nayarit and saw a sign that read, “San Francisco.” Intrigued, she turned into San Pancho for the first time and wandered through the pueblo’s narrow cobblestone streets, watching residents ride by on horseback and local artisans sell handmade wares. Gisela was struck with an instant desire to lay down roots. Although she’d never considered running a hotel, she made a call to her former partner and pitched her wild idea. After a renovation, Hotel Cielo Rojo officially opened its doors later that same year.

Fourteen years later, Hotel Cielo Rojo continues to evolve with its growing collection of antiques and artwork steeped in Mexico’s rich history and traditions. Gisela and her partner, Calixto Gattas, opened the Sayulita Wine Shop in nearby Sayulita in 2015, which provides the hotel with an evolving selection of high quality artisan wine, mezcal and tequila made by small producers from Mexico and across the globe. Besides the wine, fine spirits, and other upscale beverages, the wine shop also carries certified Cuban cigars, cheeses, and fine chocolate. There are, as well, many elegant accessories available, including jewelry, gentlemen's items and a selection of historic, vintage flasks, decanters and glasses.


We serve a complimentary breakfast of coffee or tea, and our “cup of life”, a bowl of seasonal fruits with homemade yogurt and granola from 8–10am daily. Our breakfast menu also has additional breakfast entrees available for purchase.


Our friendly and knowledgeable staff will gladly assist you in effectively planning your time during your stay. We can offer restaurant recommendations and information about upcoming local cultural events. We offer wine and tequila tastings at our nearby Sayulita Wine Shop. Activities such as surf lessons, fishing, whale watching, hiking, ziplining, and horseback riding are available. We can arrange group tours to Puerto Vallarta, Guadalajara/Tequila, picturesque neighboring towns, or a trip to the incredible Marietta Islands for an eco-adventure you’ll never forget. Spanish lessons and many other cultural activities are available as well.


Treat yourself to beauty and wellness. We can arrange acupressure, reflexology and massage performed by our favorite certified/licensed professionals in the privacy of your own room. Inquire about pricing.


We get it. Pets are part of the family, and you hate to leave them behind. Hotel Cielo Rojo welcomes your dog and offers amenities tailored expressly for your four-legged friend. You and your pet will find yourselves right at home both in town or at the beach, which has a dog-friendly, off-leash policy.

We charge a $500 pesos ($30 USD) non-refundable daily pet fee, which is limited to one well-mannered dog per guest room (up to 20 kgs/40 lbs). Guests must register their dog in advance to receive amenities, which include a welcome dog toy, dog mat, and water bowl placed in your room during your stay. Dogs must be accompanied and leashed when on hotel property. We ask that guests kindly pick up your dog’s waste and dispose of it properly. Owners are responsible for any damage incurred by their pet. Any damage to the room or hotel will be charged to guest at check-out.


Beach umbrellas, beach towels, and bicycles are available for guests. Same-day laundry and evening babysitting can be arranged. We offer special event and wedding coordination, as well as full-service catering for any size group or occasion.